Privacy Policy
Last Updated: February 12, 2026
1. Introduction
This Privacy Policy describes how Eartha Enterprise and its affiliates (collectively “Eartha Enterprise, we, our, us”) collect, use, share, protect, or otherwise process your personal data through our website https://rosabelle.co.in/ (the “Platform”). By visiting this Platform, providing your information, or purchasing any product, you expressly agree to be bound by the terms and conditions of this Privacy Policy and the applicable laws of India.
2. Collection of Information
We collect personal data to provide a seamless shopping experience. This includes:
- Registration & Contact Details: Your name, email ID, delivery address, and telephone/mobile number provided during sign-up or checkout.
- Transactional Information: Details related to your orders, including products purchased and transaction history.
- Payment Data: Information such as bank account or credit/debit card details is collected via our secure payment partners to facilitate transactions.
- Exchange Documentation: Information provided by you to fulfill exchange requests, such as Order IDs and reasons for exchange.
3. Usage of Personal Data
We use your personal data for the following purposes:
- Order Fulfillment: To process payments, manage shipments, and provide tracking updates via Email and SMS.
- Exchanges & Returns: To handle one-time exchange requests, coordinate reverse pickups, and perform Quality Checks (QC).
- Customer Communication: To inform you about order status, respond to queries, and share promotional offers.
- Security & Fraud Prevention: To detect and protect against error, fraud, and other criminal activity.
4. Sharing of Information
We share your information only with necessary third parties:
- Logistics & Communication Partners: We share your contact and address details with delivery partners to fulfill orders and send tracking alerts via Email and SMS.
- Payment Gateways: To securely process your payments through authorized providers like PhonePe.
- Legal Obligations: We may disclose data to government or law enforcement agencies if required by law or to protect the rights and safety of our users.
5. Shipping & Exchange Data Handling
- International Orders: For worldwide shipping, your information may be shared with international customs authorities as required by the destination country.
- Quality Check (QC): Information and details provided during the exchange process are used to verify product condition according to our warehouse guidelines.
6. Security Precautions
To protect your personal data from unauthorized access, disclosure, loss, or misuse, we adopt reasonable security practices and procedures. While we adhere to strict security guidelines, data transmission over the internet cannot be guaranteed as completely secure, and users are responsible for protecting their account login credentials.
7. Data Deletion and Retention
- Retention: We retain your personal data only for as long as required to fulfill orders, comply with legal obligations, or prevent fraud.
- Deletion: You may delete your account through your profile settings, though we may delay deletion if there are pending claims, shipments, or grievances.
8. Your Rights & Consent
You have the right to access and update your personal data through the functionalities provided on the Platform. By using the Platform, you consent to the collection and processing of your data as outlined here. You may withdraw your consent at any time by contacting our Grievance Officer.
9. Grievance Officer
In accordance with the Information Technology Act 2000, the contact details of the Grievance Officer are:
Company: Eartha Enterprise
Address: Eartha Enterprise, Manubhai Complex, Nr. Bus Stand Kanodar, Palanpur, Gujarat – 385520
Email: hello@rosabelle.co.in
Phone: +91 83205 75660
Time: Monday – Friday (9:00 – 18:00)